Mommy Cakes

All Content is property of Casual Dot Studios
Responsible for coming with the art style approach and design the implementation pipeline. Environments, characters, tiles, UI, and marketing were design by me. Keeping the consistency of designs and provide feedback to external developers was one of the major tasks.
Character Design for the main character of the game. She is a mom and entrepreneur. The design should match the color schemes while transmitting power.
Construction guidelines, turntables and detail of model sheet for the baby character
Secondary character concepts
Process of design the baby
Tile swapping design and exploration. The main goal was to maintain simple items that read in small size while keeping detail
Upgrade builder concepts. Shape and color exploration
Marketing approaches for the appstore
Detail of environment concepts